June 29, 2026 – IMS (Integrated Merchandising Solutions) today announced the launch of AclaraOS, a connected marketing operations platform designed to help global brands unify marketing planning, execution, creative operations, deployment, ordering, and analytics within a single operating environment.

AclaraOS represents the next evolution of the company’s Meridian platform and reflects IMS’s long-term vision for connected marketing operations. The new name signals the platform’s evolution from workflow management into a comprehensive operating system that connects every stage of marketing execution through a shared architecture and purpose-built data model.

As enterprise marketing teams continue to manage increasingly complex campaigns across multiple channels, many rely on disconnected planning, project management, asset management, fulfillment, and reporting tools that create operational silos and limit visibility. AclaraOS addresses these challenges by bringing marketing operations together into a single connected platform, enabling organizations to coordinate people, processes, content, and data more effectively.

“The brands that succeed tomorrow won’t be the ones with the most technology—they’ll be the ones that connect strategy to execution most effectively,” said Josh Tobey, Chief Executive Officer of IMS. “Marketing teams don’t need another disconnected application. They need an operating system that connects every stage of marketing execution. That’s what AclaraOS represents.”

A Platform Built for Connected Marketing Operations

Over the years, the platform has expanded well beyond workflow management to support marketing planning, project execution, creative asset management, production, deployment, ordering, reporting, and analytics.

Unlike point solutions that solve individual operational challenges, AclaraOS was designed from the ground up around a shared architecture and unified data model that connects these capabilities across the entire marketing lifecycle.

The result is greater operational visibility, stronger cross-functional coordination, reduced process fragmentation, and enterprise-scale governance without the complexity often associated with integrating multiple independent systems.

“AclaraOS is differentiated by the way its capabilities work together,” said Nick Fearnley, EVP, Technology at IMS. “Rather than asking organizations to stitch together separate applications, we built the platform on a shared architecture that connects planning, execution, deliverables, deployment, and insights from the start. That enables teams to operate with greater clarity, consistency, and confidence.”

A Seamless Transition for Existing Customers

For existing Meridian customers, the transition to AclaraOS is straightforward. Platform functionality, workflows, integrations, customer data, contracts, pricing, and support processes remain unchanged.

The rebrand introduces a new name and visual identity while preserving the platform experience customers rely on today.

“This is a brand evolution—not a platform migration,” added Tobey. “Customers can continue working exactly as they do today while benefiting from our continued investment in innovation, scalability, and the future of connected marketing operations.”

Availability

Beginning today, customers and partners will see the AclaraOS name and visual identity reflected across the platform, documentation, websites, customer communications, and related materials.

The launch of AclaraOS marks the foundation for IMS’s next phase of platform innovation as the company continues investing in connected marketing operations, enterprise-scale workflow orchestration, AI-assisted capabilities, analytics, and deeper integration across the marketing technology ecosystem.